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Sustainability is a buzzword for many companies – at Müller, it is a way of life. The retail company is committed to a comprehensive concept that goes far beyond individual measures. With projects for species protection, clean beaches and recycling-based product cycles, Müller is pursuing a clear course: active, transparent and long-term.
The commitment begins with regional initiatives, such as the beehives on Majorca, extends to international partnerships for the protection of the oceans, and includes environmentally friendly alternatives on the product shelves.
What measures is Müller implementing to be sustainable?
At Müller, we see sustainability as a shared strategic responsibility. That is why we are developing concrete measures to reduce the environmental impact of our activities.
Our initiatives range from working with environmental organisations to introducing our own recycling systems.
Could you give an example of this cooperation?
One of our most representative projects is our collaboration with beefuture. As part of this collaboration, Müller has installed 20 beehives on a plot of land in Artà (Mallorca), contributing to the settlement of more than a million bees. This initiative reinforces our commitment to biodiversity and the balance of local ecosystems.
Why is it important to protect bees?
Bees play an essential role in pollination and the preservation of biodiversity. Their progressive disappearance – the Spanish bee population has more than halved since 1950 – poses a direct threat to the ecological balance. With this type of initiative, Müller is strengthening its active commitment to environmental protection at a local and sustainable level.
What measures have been taken to protect the oceans?
Since 2022, we have been actively involved in protecting the oceans together with MBRC the Ocean. Working closely together, we have organised two large-scale clean-ups as part of „Africa's biggest clean-up“. We have also set up cleaning hubs in Mallorca, Croatia and Malta to rid the beaches in our sales regions of rubbish in the long term. Our efforts have already resulted in over 100,000 kilograms of rubbish being removed from beaches.
Does Müller develop alongside external collaborations Internal measures as well?
Of course. We use a circular economy model that has a direct impact on our operations. All cardboard packaging is recycled and partly processed into products such as toilet paper and kitchen roll, which are sold under our own brand, Softstar. This system optimises resources and minimises waste.
Is sustainability also reflected in the product range?
Absolutely. Our range of natural cosmetics has grown significantly in recent years. We currently offer 47 brands and around 4,000 products that prioritise natural ingredients, skin compatibility and responsible production methods. We focus on established brands such as Weleda and innovative brands such as Primavera, Dr. Hauschka and our own brand Terra Naturi.
What is the ultimate goal? these initiatives?
Our goal is clear: we want to enable our customers to consume more consciously and responsibly without compromising on quality or variety. At Müller, we believe that sustainability is not a trend, but a long-term commitment to the environment and future generations.
Müller demonstrates that sustainability works best when it is not just conceived, but consistently implemented – step by step, on both a large and small scale.
More about the product range at www.müller.es
Müller Market in Finestrat – A diverse shopping experience Since its successful market entry on the Spanish mainland, Müller has been offering its customers
