The luxury property market in the Marina Alta region, especially in places like Jávea, Dénia and Moraira, has seen remarkable growth in recent years. A new study by the Tecnitasa Group shows that prices in the Alicante region rose by 9.6 % in 2024, double the national average. Jávea tops the list with the most expensive property in the region, reaching a price of over 6.5 million euros.
Exclusive destination for international buyers
The analysis shows that despite the high demand in popular locations such as Marbella or the Balearic Islands, the Marina Alta is becoming increasingly attractive to wealthy buyers. The reasons for this are the attractive pricing - luxury villas are significantly cheaper here than in other Spanish coastal resorts - as well as the excellent location and infrastructure. Properties in areas with sea views and direct access to nature, away from the classic beach areas, are particularly in demand.
A diverse buyer profile
Interestingly, the profile of buyers has changed in recent years. While British, German and Scandinavian buyers have traditionally dominated the market, the region is now also seeing growing demand from North American and Ukrainian buyers. The war in Ukraine has led to a decline in Russian buyers, while wealthy Ukrainians are now increasingly entering the market.
Growing international investment
Another factor behind the boom is the increasing presence of international property developers in the region, who are establishing direct contact with foreign buyers. This tactic has facilitated the sales process and contributed to the increasing demand. The Marina Alta luxury market also benefits from a combination of a pleasant climate, good transport links and a first-class gastronomic scene, which is attracting more and more buyers.
With an average price of 4.3 million euros and top prices of over 6 million euros, the region remains a growing centre for the purchase of luxury properties in Spain.