{"id":4093,"date":"2025-01-21T09:00:00","date_gmt":"2025-01-21T08:00:00","guid":{"rendered":"https:\/\/costablanca-magazin.com\/?p=4093"},"modified":"2025-07-08T05:33:25","modified_gmt":"2025-07-08T03:33:25","slug":"mueller-conquers-the-peninsula-expansion-with-foresight","status":"publish","type":"post","link":"https:\/\/costablanca-magazin.com\/en\/lokales\/business-service\/mueller-erobert-die-halbinsel-expansion-mit-weitsicht\/","title":{"rendered":"M\u00fcller conquers the peninsula - expansion with foresight"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

M\u00fcller conquers the peninsula - expansion\nwith foresight<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"M\u00fcller\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

From Mallorca to Valencia: how the cult brand is finding its place on the mainland<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For many people, the M\u00fcller brand is synonymous with variety, quality and a special shopping experience. After 30 years of successful presence on Mallorca, the company is now venturing onto the Iberian peninsula. With new shops in Calpe and La Pobla de Vallbona, which will open in 2025, as well as an existing branch in Finestrat-Benidorm, M\u00fcller is continuing its expansion course with determination.

But what is the strategy behind this move and what makes M\u00fcller unique in a highly competitive market? CBM talks to Pedro Amengual, Managing Director of M\u00fcller in Spain.<\/p>

What were the reasons for this?, <\/strong>that M\u00fcller is in favour of expansion <\/strong>to the peninsula, <\/strong>and why was the choice <\/strong>to the Comunidad Valenciana?<\/strong>
It is the natural step for a brand like ours. Our aim is to fulfil people's needs by introducing a business model that is new in Spain with its variety of products and special shopping experience. At the same time, we want to enable tourists to feel at home and buy familiar products from their everyday lives.
Valencia offers an ideal mix of a high number of residents and tourists, which is very interesting for us. In addition to our 14 branches in Mallorca, we already operate a branch in Finestrat-Benidorm and will open two more in Calpe and La Pobla de Vallbona in 2025.<\/p>

How does M\u00fcller stand out from the strong competition on the mainland?<\/strong>
We do not see ourselves as direct competitors to any particular brand, as we cover a broad spectrum: from perfumery, drugstore, toys, pet supplies and much more. This concept of combining everything under one roof and offering such a large and varied range of products at such a great price is something new for our customers.
In fact, we often hear customers from cities such as Madrid or Barcelona ask us: \u201eWhen will M\u00fcller finally open in our city?\u201c This shows how much our concept is appreciated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

What role do sustainability and environmental projects such as the collaboration with MBRC The Ocean and Beefuture play?<\/strong>
Sustainability is a central component of our corporate strategy, which is driven directly by the management. We are proud of projects such as MBRC The Ocean, which supports the protection of the oceans, and Beefuture, which is committed to the preservation of bees. We will continue to invest heavily in these important initiatives.<\/p>

How have 30 years of M\u00fcller on Mallorca shaped the identity of the brand, and which <\/strong>
Experience you would like to <\/strong>to the peninsula?<\/strong>
Our three decades in Mallorca have shaped our brand, strengthened our reputation and given us a deep understanding of Spanish consumers. Although our range is largely standardised, we are always adapting to local needs - be it through regional suppliers or by expanding the product lines that are particularly popular with Spanish customers.<\/p>

With a clear vision and a comprehensive concept, M\u00fcller proves that expansion not only means growth, but also the ability to engage with new markets and understand local specialities. The Costa Blanca could prove to be another milestone for the company - with a focus on quality, sustainability and a shopping experience that is unrivalled in Spain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

M\u00fcller erobert die Halbinsel – Expansion mit Weitsicht Von Mallorca nach Valencia: Wie die Kultmarke ihren Platz auf dem Festland findet Die Marke M\u00fcller ist f\u00fcr viele Menschen ein Synonym f\u00fcr Vielfalt, Qualit\u00e4t und ein besonderes Einkaufserlebnis. Nach 30 Jahren erfolgreicher Pr\u00e4senz auf Mallorca wagt das Unternehmen nun den Sprung auf die iberische Halbinsel. Mit […]<\/p>\n","protected":false},"author":1,"featured_media":4105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[982],"tags":[61,301,431,429],"class_list":["post-4093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-service","tag-costa-blanca","tag-drogeriemarkt-mueller-spanien","tag-mueller-filiale-costa-blanca","tag-mueller-finestrat"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/costablanca-magazin.com\/en\/wp-json\/wp\/v2\/posts\/4093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/costablanca-magazin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/costablanca-magazin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/costablanca-magazin.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/costablanca-magazin.com\/en\/wp-json\/wp\/v2\/comments?post=4093"}],"version-history":[{"count":13,"href":"https:\/\/costablanca-magazin.com\/en\/wp-json\/wp\/v2\/posts\/4093\/revisions"}],"predecessor-version":[{"id":6039,"href":"https:\/\/costablanca-magazin.com\/en\/wp-json\/wp\/v2\/posts\/4093\/revisions\/6039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/costablanca-magazin.com\/en\/wp-json\/wp\/v2\/media\/4105"}],"wp:attachment":[{"href":"https:\/\/costablanca-magazin.com\/en\/wp-json\/wp\/v2\/media?parent=4093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/costablanca-magazin.com\/en\/wp-json\/wp\/v2\/categories?post=4093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/costablanca-magazin.com\/en\/wp-json\/wp\/v2\/tags?post=4093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}