{"id":4684,"date":"2025-01-21T09:35:33","date_gmt":"2025-01-21T08:35:33","guid":{"rendered":"https:\/\/costablanca-magazin.com\/?page_id=4684"},"modified":"2026-01-13T10:02:31","modified_gmt":"2026-01-13T09:02:31","slug":"villajoyosa","status":"publish","type":"page","link":"https:\/\/costablanca-magazin.com\/en\/villajoyosa\/","title":{"rendered":"Villajoyosa"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Villajoyosa - Colourful waterfront promenade & chocolate tradition<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Colourful old town, fishing port and Mediterranean everyday life<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Villajoyosa, Valencian La Vila Joiosa<\/em>, is the historic capital of the Marina Baixa region. The town lies to the south of Benidorm and stands out clearly from the neighbouring mass tourism with its original character, functioning urban structure and colourful house facades. Villajoyosa combines real city life with a maritime environment - lively but not overcrowded. The town is becoming increasingly popular, especially with residents looking for an authentic environment close to the sea.<\/p>\n

The colourful waterfront promenade of La Vila Joiosa invites you to take relaxing strolls by the sea and at the same time preserves a lively chocolate tradition that visitors and locals alike appreciate Villajoyosa.<\/p>\n\n\n

In La Vila Joiosa, you can still feel the authentic coexistence of colourful facades, peaceful fishing harbour and lively everyday life, while Villajoyosa has been preserving the city's traditional chocolate culture for generations.<\/p>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Urban development & history<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Villajoyosa developed from an Iberian settlement into a fortified town against pirate raids. The colourful houses on the riverbank once made it easier for fishermen to spot them from the sea. In the 19th century, Villajoyosa became famous for its chocolate industry. Unlike in neighbouring Benidorm, the focus here was on preserving urban development based on fishing, manufacturing and everyday life. Today, Villajoyosa is a town with its own character, local economy and maritime character.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Old town & cityscape - authentic and colourful<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The historic old town stretches along the River Amadorio and impresses with its colourful house facades, narrow streets, markets and squares that characterise the historic centre of Villajoyosa. In addition to the old town, the city offers modern neighbourhoods with shops, doctors, schools, administration and local amenities - all within walking distance. Particularly worth mentioning: the townscape is not dominated by high-rise buildings, but by a human scale and maritime atmosphere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Beaches in Villajoyosa - relaxed, varied, clean<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

With over 15 kilometres of coastline, Villajoyosa offers one of the most varied beach landscapes in the region - without mass tourism.<\/p>